Flora Mardukh LogoFlora Mardukh

About me

Hi, I'm Flora.

I'm a Senior Product Manager with 5+ years of experience in product, across B2B SaaS, AdTech, and marketplaces. I lead product discovery, leverage AI to do it best, and launch high-impact products that drive business growth.

Currently open to Product Manager, Product Engineer, and Forward Deployed AI roles.

Education

2022 – 2024

University of Waterloo

Master’s degree, Management Science (thesis-based)

I studied Human-Computer Interaction and Machine Learning, which shaped how I design products around people and data.

Thesis

Developed an ML-based text clustering model for blockchain patents and leveraged knowledge graph analysis to identify technology trends and inform future policy recommendations.

Read the thesis on UWSpace

2013 – 2018

Sharif University of Technology

Bachelor’s degree, Engineering

Engineering gave me strong math, programming and systems-thinking foundations.

Activities

  • Executive Staff at Student Entrepreneurship Center
  • Event Director of Introducing Engineering Majors Conference
  • President of Guild Council of Student Housing

Certifications

How I work

Step 1

Data & discovery

Listen deeply to users and dive into quantitative signals first to uncover real friction points before assuming any solution.

Step 2

Strategic framing & prioritization

Define crisp hypotheses, customer value, and measurable business outcomes to ruthlessly prioritize what matters most.

Step 3

Rapid prototyping & co-creation

Partner early with engineers and designers to build interactive prototypes, turning ambiguity into tangible feedback loops.

Step 4

Iterative delivery & measurable impact

Ship incrementally, track adoption and core metrics with telemetry, and continually iterate based on real user behavior.

What I do outside of work

Origami & Chess ♟️

Turning a single sheet of paper into intricate folds, and finding calm focus in strategic chess.

Friends & food 🍲

Gathering close friends around the table, trying fresh recipes, and sharing comforting home-cooked meals.

If I weren't a PM… 🌸

Arranging botanical bouquets all day—which is the reason everyone around me calls me Flora.