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Case Studies Archive

Product Case Studies

Proven product execution conceiving, leading, and scaling AI, AdTech, and marketplace systems.

01/Paved
80% FasterBooking Time
RecordAcquisition

Paved Marketplace MCP

From discovery to booking, all through Claude

Led end-to-end product development of an MCP integration that helped advertisers find the right newsletters for their audience and budget, and streamline sponsorship booking through conversation.

02/Yektanet
+60%Conversion
2×Higher CTR

Display Ad Auto-Template Engine

Create more ads, with less effort

Led the product from ideation through launch, building a free, self-serve ad creation experience that enabled SMB advertisers to create display ads without design expertise.

03/Yektanet
5×Faster Live
ZeroBottlenecks

Ad Operations Engine

Automating item categorization and validation with ML

Identified operational bottlenecks and led the development of an ML-powered tool that automated item categorization and validation, reducing manual effort and helping customers get their items live faster.