Display Ad Auto-Template Engine
Create more ads, with less effort
Led the product from ideation through launch, building a free, self-serve ad creation experience that enabled SMB advertisers to create display ads without design expertise.
Problem / Context
SMB advertisers struggled to create display ads in all required banner layouts and sizes, leading to unmet budget spend, lower fill rates, and setup friction.
Goal & Success Metrics
Ad Creation Conversion
+60% conversion increase
Click-Through Rate (CTR)
2× higher CTR
Options, Decisions & Trade-offs
Decided to first go light and not give users extensive manual control over choosing different templates, fonts, and colors. Keeping it constrained ensured we minimized creation friction and validated whether the automated engine worked before introducing added complexity.
Learnings & Retrospective
What worked well
Leading strong and complex cross-functional stakeholder management across business and engineering to align priorities and launch.
What I would do differently
Run a staged canary test with a closed user cohort first to gather quick feedback before launching to 100% of users.